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Hotel in Sarawak Blog: Brisbane eyeing Malaysians to invest in ... - Hotel in Sarawak Blog

<b>Hotel in Sarawak</b> Blog: Brisbane eyeing Malaysians to invest in <b>...</b> - Hotel in Sarawak Blog


<b>Hotel in Sarawak</b> Blog: Brisbane eyeing Malaysians to invest in <b>...</b>

Posted: 19 Apr 2014 11:31 AM PDT

SINGAPORE: Hotel investors, operators, developers and financiers from Kuala Lumpur are being targeted in an on-going campaign to provide more hotel rooms in Brisbane each year for the next decade.

An active approach to attracting hotel investment has reaped rewards for Brisbane with more than 500 additional hotel rooms either available or coming on line this year, but many more are needed.

Speaking at the launch of the updated Guide to Hotel Investment in Brisbane, Lord Mayor Graham Quirk said more investment in hotel rooms was needed to attract high spending visitors.

He outlined opportunities for hotel operators, investors, and developers keen to establish a footprint in the city.

"Due to a shortage in internationally-recognised, full-service hotel room supply, Brisbane is forgoing about 121,000 visitors a year," said Quirk.

The text of his speech was released here yesterday.

He said the shortage is causing the market to defer an estimated 278,000 room nights every year – about 14 per cent of current demand.

Quirk noted this deferred economic benefit is largely contributing to the lack of hotel supply which in turn is hampering Brisbane's ability to attract major events and conferences.

He said this lost visitor expenditure equates to about 1100 jobs and A$114 million in economic activity that would otherwise exist.

"More hotel rooms are needed to realise this deferred demand, and enable the city to procure more international business events and conferences," he added.

Meanwhile, Queensland's Tourism, Major Events, Small Business and the Commonwealth Games Minister, Jann Stuckey, said in the guide that investment in internationally recognised hotels was a key part of the state government's goal to grow Brisbane as a business and leisure destination.

"We are delivering a pro-business environment which supports new and renewed investment, as well as driving demand through attraction of new international airline routes, marketing campaigns and major events," he added.

He said Brisbane's events calendar is already brimming with world class sporting and cultural events.

"We have world class conference facilities hosting major business events, not to mention the upcoming G20, which will bring world leaders and global media to the city," he added.

The 2014 Guide to Hotel Investment in Brisbane, Australia provides the latest information on economic conditions, hotel demand drivers, trading conditions, and future hotel supply requirements for Brisbane, leaving investors in no doubt about where and how they can make sound investment decisions. — Bernama

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